Artisan groups and producers alike often weigh the options of selling wholesale vs. retail. While one doesn’t have to choose one over the other (and many organization do a combination of both), each have their pros and cons.
A recent article in Offset Warehouse’s The Swatch Book titled, Are You Ready to Sell Your Products Wholesale? outlined some great food for thought. Key to determining which path you take is the ability to define who you are and who your target audience is.
Do you sell wholesale, retail and/or both? What have been some of your challenges?