Over the years, a common query I’ve heard from artisan groups and organizations time and time again, is around marketing. Attracting the right audience and effectively portraying one’s organization and products is one of the keys to success. What makes it tricky is that marketing is more an art than a science. As many artisan’s groups focus is in developing products, fulfilling orders and ensuring one keeps the producers employed and engaged, marketing activities often get put to the back burner.
A recent article in Entrepreneur.com: A Mega-Investor’s 6 Best Marketing Tips for Social Businesses and Nonprofits, provides six great tips to consider.
What are some of the marketing strategies you’ve employed and how has it led to an increase in your business?