Importance of packaging

As we know, packaging is an important part of the consumer experience. We delight in opening aesthetically pleasing and unique packages, even when we know what’s inside! It is a good way for brands to not only distinguish themselves, but keep them at the forefront of the consumer’s mind. It is an important part of […]

Importance of packaging

As we know, packaging is an important part of the consumer experience. We delight in opening aesthetically pleasing and unique packages, even when we know what’s inside! It is a good way for brands to not only distinguish themselves, but keep them at the forefront of the consumer’s mind. It is an important part of […]

Brown Paper Packages Tied Up In String…

  Feeling particularly organized this year, I have started my Christmas gift shopping. A recent purchase from Boston based Project D Knits arrived all ready for presentation! I was impressed by the personal touch and I know the recipient will be too. How have you packaged your products? Please share your techniques and ideas!