4 Things to Ponder When Developing a Catalogue
By Guest Blogger, Nelleke Schiere A catalogue not only shows your customers the products you want to sell, it can also tell a lot about your company: how are you structured; what is your capacity; can you keep up with deadlines; and the quality and details of your work. In other words, it is a […]
Marketing Tips
Over the years, a common query I’ve heard from artisan groups and organizations time and time again, is around marketing. Attracting the right audience and effectively portraying one’s organization and products is one of the keys to success. What makes it tricky is that marketing is more an art than a science. As many artisan’s […]